Privacy Policy
Last updated on January 14, 2026
This Privacy Policy describes the types of personal information that Primus collects, uses, and discloses from individuals who use our website and services. By using our Services, you agree to the processing described in this Privacy Policy. Your use of our Services is also subject to our Terms and Conditions.
Personal Information We Collect
We may collect a variety of personal information from or about you or your devices from various sources. Where applicable, we indicate whether and why you must provide us with your personal information, as well as the consequences of failing to do so. If you do not provide your personal information when requested, you may not be able to use our Services if that personal information is necessary to provide you with our Services or if we are legally required to collect it.
Personal Information You Provide to Us
Contact Information: We may collect your name, work email, company name, and other details when you enquire about our Services or attend our programmes. Communications: If you contact us directly, we may receive your name, email address, and message contents. Account Information: When you create or update an account, we collect your email address, phone number, and name. We may also use embedded pixels in emails to track open rates and interaction, in order to improve our services.
Personal Information Collected Automatically
Location Information: We infer your general location from your IP address. Device Information: We receive data about the device and software you use, including IP address, device type, browser type and version, and operating system. Usage Information: We automatically receive data about your interactions with our Services, including pages viewed, referrer information, dates and times of visits, and actions taken. Cookies: We and our partners may collect information using cookies, pixel tags, and web beacons.
How We Use Your Personal Information
We use the personal information we collect to provide, maintain, and improve our Services; to personalise your experience; to understand how you use our Services; to communicate with you about updates and offerings; for marketing and advertising purposes; to facilitate transactions and payments; to detect and prevent fraud and abuse; for compliance with legal obligations; and for other purposes described to you at the time of collection.
How We Disclose Your Personal Information
We may disclose information to our partners and affiliates, to vendors and service providers retained in connection with our Services, and to third parties in connection with a corporate transaction such as a merger or sale of assets. We may also disclose your information where required or appropriate to comply with law enforcement requests or legal process, to protect the rights, property, or safety of Primus, our customers, or others, or with your consent.
Your Choices
Marketing Communications: You can unsubscribe from our promotional emails via the unsubscribe link included in each email. You will continue to receive administrative messages from us. Do Not Track: There is no accepted standard for responding to Do Not Track signals, and we do not respond to such signals. European Privacy Rights: If you are located in the EU, UK, or other jurisdictions with applicable data protection laws, you may have additional rights including the right to access, correct, or delete your personal information, or restrict or object to its processing.
Third Parties
Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. This Privacy Policy does not apply to your activities on those third-party services or any information you disclose to them.
Retention
When you request that we do so, we take measures to delete your personal information or keep it in a form that does not permit identifying you, when that information is no longer necessary for the purposes for which we process it, unless otherwise required by applicable law.
Security
We make reasonable efforts to protect your information by using security measures designed to safeguard the data we maintain. However, because no electronic transmission or storage can be fully secure, we cannot guarantee absolute security.
Children's Privacy
We do not knowingly collect, maintain, or use personal information from children under 18 years of age, and no part of our Services is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, please contact us at contact@primusdigitalagency.com.
International Visitors
Our Services are hosted in multiple regions and intended for visitors worldwide. If you choose to use our Services from a region with data protection laws that differ from the laws of your home country, you understand that your information may be transferred, stored, and processed in the United States or other jurisdictions.
Changes to This Privacy Policy
We will post any adjustments to this Privacy Policy on this page. The revised version will be effective when it is posted. We encourage you to review this page periodically.
Contact Information
Primus is responsible for processing your personal information. If you have any questions, comments, or concerns about our processing activities, please email us at contact@primusdigitalagency.com or write to us at 1142 N Yale Avenue, Villa Park, IL 60181.