Primus

eCommerce Web Design
That Converts Visitors

We build high-performance online stores that turn browsers into buyers — on every device, across every platform, for businesses ready to scale.

200+Online Stores Built
40%Avg Conversion Increase
98%Client Satisfaction Rate
Avg Revenue Growth
Why Primus

Why Choose Primus for eCommerce?

Every element of your store built to maximise sales.

Custom Storefront Design

A unique online store designed around your brand — not a template that looks like every other shop.

Product Catalog Management

Structured, searchable product listings with filtering, variants, and collections that help customers find what they need.

Secure Checkout Systems

PCI-compliant checkout flows that reduce cart abandonment and build buyer confidence at the most critical point.

Payment Gateway Integration

Stripe, PayPal, Klarna, and all major gateways — set up correctly and tested before your store goes live.

Mobile Shopping Optimisation

Over 70% of online shopping happens on mobile. We design for that reality, not as an afterthought.

Reviews & Trust Signals

Integrated review systems, trust badges, and social proof elements that give shoppers the confidence to buy.

Conversion Strategy

Built to Convert at Every Stage

From product discovery to checkout — we optimise the entire customer journey.

01

Optimised Product Pages

High-impact product pages with clear imagery, benefit-driven copy, and prominent CTAs that reduce decision friction.

02

Trust Signals & Social Proof

Reviews, ratings, verified purchase badges, and real customer photos placed where they influence buying decisions most.

03

Upselling & Cross-Selling

Smart product recommendations that increase average order value without feeling pushy or intrusive to the shopper.

04

Abandoned Cart Recovery

Email sequences and exit-intent logic that bring shoppers back — converting 15–25% of abandoned carts on average.

05

Streamlined Checkout

One-page checkout with guest login, saved addresses, and express payment options to maximise completion rate.

06

Mobile Shopping Experience

Fully optimised mobile UX so the 70%+ of shoppers on phones find, browse, and buy without friction.

Seaview Boutique Hotel website built by Primus
Avg Revenue Growth
Our Approach

Stores Built for Revenue, Not Just Looks

Beautiful design is only half the job. Our eCommerce sites are engineered for performance — optimised for search, built for mobile, and designed to close sales.

  • Higher Conversion Rates

    Product pages, checkout flows, and UX designed specifically to reduce drop-off and increase purchase completion.

  • Increased Average Order

    Smart upselling, cross-sell logic, and bundle displays that naturally raise the value of every transaction.

  • Long-Term Customer Value

    Review systems, loyalty tools, and email flows that turn one-time buyers into repeat customers.

Platform Expertise

We Work Across All Major Platforms

We recommend the best platform for your business — not the one we prefer.

Shopify

The world's most popular eCommerce platform. Easy to manage, reliable, and infinitely scalable. Our go-to recommendation for most online stores.

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WooCommerce

WordPress-powered eCommerce with complete flexibility. Ideal for businesses already on WordPress or needing deep custom functionality.

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Magento

Enterprise-grade eCommerce for high-volume stores with complex catalogue requirements, multi-store setups, and advanced B2B features.

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Custom Build

When off-the-shelf platforms don't fit. We build bespoke eCommerce systems using React, Next.js, and headless architecture for full control.

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Search Visibility

eCommerce SEO Built Into Every Store

A great store no one can find is a missed opportunity. We build technical SEO into every project — from URL structure to schema markup — so your products rank from day one.

Discuss your SEO goals
  • Technical SEO foundations built into every store
  • Schema markup for products, reviews, and breadcrumbs
  • Category and collection page optimisation
  • Product title and meta description strategy
  • Site architecture built for crawlability and indexing
FAQ

Common Questions

Everything you need to know about our eCommerce design service.

It depends on your size, budget, and technical needs. Shopify is our default recommendation for most businesses — it's fast to set up, easy to manage, and scales well. WooCommerce suits businesses already on WordPress. Magento is reserved for complex enterprise needs. We help you choose the right platform in our initial discovery call.

Yes. We handle full eCommerce migrations — including products, customer data, order history, and URL redirects — so you lose no SEO equity and your customers experience no disruption. We've migrated stores from Magento, Wix, WooCommerce, BigCommerce, and custom platforms.

Yes. After launch we offer ongoing maintenance packages covering security updates, plugin management, performance monitoring, inventory system updates, and technical support. Details and pricing are discussed as part of your project scope.

Absolutely. We integrate all major payment providers including Stripe, PayPal, Klarna, Apple Pay, Google Pay, and local payment methods relevant to your market. We also handle payment gateway testing to ensure a seamless checkout experience before launch.

Have a specific question?

Ask Us Directly
Ready to Launch?

Launch an Online Store
That Actually Sells

Join 200+ store owners that trust Primus to design, build, and optimise their eCommerce presence.